PRĪVACY
POLICY

Last updated: September 4, 2026

1. Information We Collect

We may collect personal information that you provide directly to us, information generated when you use our website or services, and information provided to us by service providers and technology platforms used to operate our business.

Information you provide

• Name
• Email address
• Telephone or mobile number
• Billing and shipping address
• Order and purchase information
• Account information
• Customer service communications
• Reviews, surveys, contest entries, or other information you submit
• Email and SMS/text messaging preferences and consent records

Payment information

Payments may be processed by third-party payment providers. We generally do not directly store complete payment card numbers. Payment processors process payment information as necessary to complete transactions and provide payment services on our behalf.

Information collected automatically

When you use our website, we and our service providers may automatically collect information such as your IP address, browser type, device type, operating system, referring pages, pages viewed, approximate location, timestamps, shopping activity, and interactions with our website, emails, advertisements, or messages.

2. How We Use Your Information

We may use personal information to:

• Process, fulfill, ship, and manage orders
• Provide customer service and respond to requests
• Operate, maintain, personalize, and improve our website and services
• Send order confirmations, shipping notices, and account communications
• Send marketing emails when you have elected to receive them
• Send SMS/text messages when you have separately consented to receive them
• Send promotions, offers, product announcements, and cart reminders
• Analyze website traffic, shopping activity, and campaign performance
• Detect fraud, abuse, security incidents, and unlawful activity
• Comply with legal, tax, accounting, and regulatory obligations
• Enforce our policies and protect our rights, customers, users, and business

3. SMS / Text Message Privacy

If you choose to opt in to WELL™ text messages, we may use the mobile number you provide to send transactional and marketing communications, including promotions, offers, product announcements, cart reminders, order updates, and other WELL™ communications.

Your consent to receive marketing text messages is voluntary and is not a condition of purchase. Message frequency varies. Message and data rates may apply.

You may opt out of marketing text messages at any time by replying STOP. You may reply HELP for assistance.

We may disclose mobile information to service providers that assist us in operating our messaging program only as necessary to perform services on our behalf.

These providers may process mobile information only as necessary to perform services for us and not for their own advertising or marketing purposes, in accordance with our contractual obligations with them.

4. Email Marketing

If you subscribe to WELL™ marketing emails, we may send you product announcements, promotions, offers, educational content, and other marketing communications.

You may unsubscribe from marketing emails at any time using the unsubscribe link contained in our emails.

Unsubscribing from marketing emails does not prevent us from sending transactional or service-related communications, including order confirmations or customer service messages.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, analytics technologies, and similar tools to operate the website, remember preferences, understand site usage, improve performance, personalize experiences, measure campaigns, and support our business operations.

Depending on your browser, device, and location, you may be able to control certain cookies through browser settings, device privacy controls, or consent tools made available on our website.

6. How We Disclose Personal Information

We do not sell or rent your personal information.

We do not share personal information with third parties or affiliates for their own advertising or marketing purposes.

We may disclose personal information to trusted service providers that process information on our behalf and assist us in operating our business, including providers that support:

• Website hosting and ecommerce operations
• Order fulfillment and shipping
• Payment processing
• Customer support
• Email delivery
• SMS/text messaging
• Analytics
• Fraud prevention and security
• Information technology and infrastructure

These providers may process personal information only as necessary to perform services for us and not for their own advertising or marketing purposes, in accordance with our contractual obligations with them.

Mobile information, including telephone numbers, mobile opt-in information, SMS opt-in data, and SMS consent records, will not be sold, rented, or shared with third parties or affiliates for their advertising or marketing purposes.

We may disclose personal information when reasonably necessary to comply with applicable law, regulation, legal process, court order, or governmental request, or to protect our rights, property, customers, users, or others.

If our business or assets are involved in a merger, acquisition, restructuring, financing, sale, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

7. Shopify and Ecommerce Service Providers

Our online store is hosted using Shopify and may rely on Shopify and other ecommerce service providers to process transactions, operate website functionality, maintain shopping carts, support order fulfillment, prevent fraud, provide technical infrastructure, and perform related services for us.

These providers may process personal information only as necessary to perform services for us and not for their own advertising or marketing purposes, in accordance with our contractual obligations with them.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill the purposes described in this Privacy Policy, comply with legal and accounting obligations, resolve disputes, enforce agreements, prevent fraud, and maintain appropriate business records.

10. Your Privacy Choices

Depending on where you live and applicable law, you may have rights to:

• Request access to certain personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request information about certain uses or disclosures of personal information
• Withdraw certain consent where applicable
• Opt out of marketing communications

To opt out of marketing emails, use the unsubscribe link contained in the email.

To opt out of marketing text messages, reply STOP to a marketing text from WELL™.

11. California Privacy Rights

California residents may have additional rights under applicable California privacy laws depending on the circumstances and whether those laws apply to our processing activities.

These rights may include the right to request access to, correction of, or deletion of certain personal information and the right to receive information about certain uses or disclosures of personal information.

We will not discriminate against you for exercising privacy rights provided by applicable law.

12. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us in violation of applicable law, please contact us so we may review and address the request.

13. Third-Party Websites

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party websites or services.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, legal requirements, or other operational needs.

When we make changes, we will update the “Last updated” date at the top of this page. Where required by law, we may provide additional notice.